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The Up’s & Downs of Trade Show Exhibit
Trade Fairs or Trade shows are a great portion of the industrial marketplace. Every Year our team attends numerous of trade shows held here in NYC at the Jacob center. As the hub and center of commerce a great opportunity to get fantastic buyers, but also is one of the most expensive city in the world especially if you are coming from another place to exhibits your products. But how do you calculate ROI? Is worthy for your company, when sometimes actual sales don’t happened on the floor? Maybe yes, maybe not.
There are some advantages of Trade Events, Conventions or tradeshows; well you name it. These are:
- Introducing of new products to large numbers of future clients
- Gaining publicity
- Enhancing your company image
- Generate Leads
But there sure are also some disadvantages that you need & must take in consideration at the time deciding to go to a tradeshow or which to attend; these are:
- High Cost of participation ($5,000-20,000) or probably more.
- Miscellaneous but extremely important: traveling, hotel and renting equipment.
- Time pressure; need to move fast after trade show to contact those potentials buyers.
- Confusing environment (if you are new)
In a nutshell, Trade shows are important but also it is to do your own math, read feedbacks, and find out; who are attending and HOW MANY BUYERS!!! I've attended and I've been able see the opportunity that it provides you to showcase your products in one location at once, I’ve also noticed that in a few of those Tradeshows there were more sellers than buyers (prospective buyers). So don’t let that happens to you, research, do the math and gather with people/friends that have been there. Good Luck.
